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Use this Subheading for the Most Important Differentiator of Your Product

In this above-the-fold content, the goal is to give your visitors a clear reason to stay and read on. Communicate not only what your product does, but also why it’s a better solution than any alternative.

“Use a statement, promise or testimonial to emphasize an important point about your product.”

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When selling a product, telling your visitors who the product is for and who it’s NOT for is a very powerful way to get the right people’s attention. That’s what this section is for.

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bullseyeTo make best use of this section, don’t list features or even benefits of your product or service. What’s important here isn’t about your product, it’s about your visitor.
bullseyeThe more you know about your ideal prospect, the more precise you can be in your “this is for you if…” list.
bullseyeA point you make here could include the elements: who your visitor is, what they do, what they’ve tried and a problem they still have. E.g. “You’re a small business owner and you’re aware of security risks, but all the backup solutions you’ve tried are out of your price range.”

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A visual element for each feature, some text to explain the benefits plus the sheer number of features make this an effective selling point:

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Name of the Feature

In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.

cog

Software

In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.

bar-chart

Information/Services

If you aren’t selling software, a section like this becomes about benefits more than features.

lock

Chapters/Sections

In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.

plug

Services

In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.

podcast

Tech Talk

If you aren’t selling software, a section like this becomes about benefits more than features.

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A Text Section with a Subheading

This is the most repeatable section on the page. You can use text sections like this repeatedly, to explain details about your product, elaborate on the major benefits you offer and much more.Beware the wall of text. We’ve used many visual elements and a lot of visual variety on this page. This is meant to keep readers engaged. Make sure that you don’t hit them with a wall of text in your text sections. Lots of text isn’t a bad thing, but break it up with short paragraphs, highlighted text and occasional images.Address your visitor’s objections. A text section like this is ideal for addressing objections. Whenever you get pre-purchase questions especially pay attention to anything that’s keeping your prospects from making a purchase. What makes them hesitate? What are they unsure about? These are points you can address here, on your sales page.

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Add Testimonials for Social Proof

“Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it’s still something you should test).”

John Doe, ACME Inc.

Add Testimonials for Social Proof

“Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it’s still something you should test).”

Jane Doe, Company

Das ist im Paket enthalten

This is another call to action section, with a few conversion boosting elements.Add a heading and a large image of your product. In the text section above the product, describe exactly what your customer gets after making the purchase. The clearer your visitor is about what they will get, the less friction there is before the purchase.

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Add your guarantee statement or money back guarantee here. Describe what your guarantee entails as well as a reason why you’re offering it. It’s also worth testing different guarantees against each other, although offering a standard money-back guarantee is a fairly safe bet.

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Add Testimonials for Social Proof

“Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it’s still something you should test).”

John Doe, ACME Inc.

Add Testimonials for Social Proof

“Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it’s still something you should test).”

Jane Doe, Company

WICHTIGE FRAGEN

Was andere Nutzer noch über die eBay Galerie wissen wollten:

Why Add This FAQ Section?

An FAQ section like this is a great way to address more possible objections that your visitors might have (and do it in a compact way).

Browse for the Information You Need

An FAQ section like this is a great way to address more possible objections that your visitors might have (and do it in a compact way).

Boring Technical Stuff Goes Here

An FAQ section like this is a great way to address more possible objections that your visitors might have (and do it in a compact way).

Heatmaps Are Your Friend

An FAQ section like this is a great way to address more possible objections that your visitors might have (and do it in a compact way).

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A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.

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